Rancho Cucamonga is one of those unique communities with an intriguing name that until recently, not many knew much about the history of the area. Now a thriving and growing community east of Los Angeles, Rancho Cucamonga has its place in history. When RSM Design designed the environmental graphics program for Victoria Gardens and the Cultural Center, they started by digging deep into the city’s roots to give visitors a sense of Rancho Cucamonga’s history. Taking an unconventional comprehensive graphics approach, RSM Design was able to tell the compelling story of a Main Street that appeared to be built over time. Through ghosted murals of vintage railways, produce ads, added “artifacts” and an antique finished wayfinding system, the graphics and logos created a feeling of nostalgia and community deeply connected to its past. Today visitors to Victoria Gardens will not only remember the town’s unique name, but will also take with them a piece of its history.
Project Status: Built
12505 N Mainstreet, Rancho Cucamonga, 91739, United States
- Design: RSM Design
- Photography: Craig Blackmon