University of Rochester Memorial Art Gallery

The University of Rochester’s Memorial Art Gallery was excited to reach its centennial anniversary in 2013. As part of this major milestone, CGA was hired to develop a comprehensive wayfinding system to direct and guide the gallery’s many visitors. For the newly constructed Centennial Sculpture Park, donor recognition and identification signs were designed. CGA also helped to reinforce the new “MAG” signature, which is prominently featured on several sign types including directional, identification and banner signs.

Today “MAG” is considered one of the “best balanced” art collections in New York state with a permanent collection of more than 12,000 objects.


Project Type


Rochester, New York, United States

Related links


  • Cloud Gehshan Associates