Regent Street has over 1.2million visitors a week. Oxford Street is the busiest shopping street in Europe, with over a million visitors over some weekends. At its peak, 11 people flow through Oxford Circus every second – 40,000 an hour, or more than 80 million a year – more than the population of the UK. Top Shop Oxford Circus alone attracts 30,000 people a day – a daily deluge of people.


We have invited this river of humanity to carve a new pattern through the great Portland stone of its host building, etching deep sinuous canyons overflowing with the finest and freshest fashions. The window plinths melt into molten shapes that ooze onto the pavement, and flow into furniture, arraying into long benches that invite the visitor to rest amidst the restlessness.


The serried seats create a rare central space to host events for London Fashion Week – an invitation to the public that define these streets. Their tips tail into steps that lift the visitor into the window, to mingle with the mannequins and play model for a moment. Fluid carved walls articulate the space, like icebergs carved by nature, lush clothing rails ducking and diving through their ravines.





Project Type


London, United Kingdom (GB)

Related links


  • Atmos Studio