St. Regis Resort & Spa

When asked to create a luxurious graphics package worthy of this five-star iconic resort brand, RSM Design elevated the hotel mark to a new level of timelessness using rich metals and classic design; guests are surrounded by understated beauty from the moment of arrival to their time of departure. By integrating large-scale elements and minute details, RSM Design created a seamless wayfinding system to guide visitors through the expansive high-end complex. Along pathways from hotel balconies to sandy beaches, RSM Design created a richness and sense of character connecting the property to its perch over the Pacific Ocean while reinforcing the brand&rsquo s strongest selling point-its elegance.