Pazia Fx is one of Pazias flagship IT lifestyle store. Its located on the 6th floor of FX Lifestyle Center, Jl. Jendral Sudirman, Jakarta. The store covers around six hundred square metres and is adjacent to Fx Music the newly renovated Mazee.
The store provides additional services to mere IT products. There is a dedicated section for children, as well as Customer Service section to help users get familiar with latest gadgets. The Cafe brews various selections of Indonesian coffee. The venue will house events such as seminars, press conferences educational visits.
The design highlights its feature lit ceiling with triangular panellization. Massive use of RGB LED is spread through out, creating a dialogue with the stores facade front. The store stands out from the busy main road street level. A continuous visual effect emerges from reflection as evening dawns. The colourful ambience complements well the shopping malls hip youth culture.