Natick Collection

The developers of Natick Collection, New England’s largest mixed-use retail destination, commissioned RSM Design to create the identity, re-branding, wayfinding, signage, and graphics for their latest “Platinum Project.” While working on the Natick Collection architectural graphics the RSM Design team created an understated communications package, culminating in the Collection’s signature ‘N’ logo. Every design detail was meant to complement, rather than compete with the center’s iconic retail destinations. From the signature ‘N’ to the signage in the parking garage, RSM’s cohesive design incorporated high-end metals and materials surrounding the visitor in understated luxury.


Project Type


245 Worcester St, Natick, Massachusetts, 01760, United States

Related links


  • RSM Design
  • General Growth Properties
  • Beyer Blinder Belle Architects
  • Martha Schwartz Partners
  • T Kondos Associates