Jeremy Argyle is a mens button down shirt boutique in SoHo, NYC. Being the brands first store, the design creates a strong graphic identity to establish itself as a brand by using bold colors and developing a signature display system that could be easily replicated in future stores. The colors and display system also attract passerbys to come in, and try on a shirt.
The display system plays on the repetition of a skewed pattern at different scales to allow for different uses to occur within – storage areas, cubbies for folded shirts, openings to feature styles, spaces for clothing rods, and areas for seating.
A display table was also designed to make reference and emphasize the patterns and colors that now define Jeremy Argyle.