Azia Center

The sleek, crystalline Azia Center is the newest high-rise office building in Shanghai’s rapidly developing Pudong financial district. C&VE designed the brand identity and signage programs to target sophisticated multinational financial services tenants. C&VE generated and analyzed several names for the tower, with the Client selecting the name Azia Center for its unique spelling and distinctive attitude. Drawing inspiration from the contemporary architecture, C&VE developed a stylish, clear logotype and extended the brand identity throughout the building, including the signage, construction fence graphics, stationery, leasing brochure, and web site.

Kohn Pedersen Fox Associates, Architects


Project Type


Shanghai, China

Related links


  • Calori & Vanden-Eynden/Design Consultants
  • Calori & Vanden-Eynden/Design Consultants