Australian HQ, ASICS

Sportswear giant ASICS, required dynamic graphic branding for their new 3,000sqm Australian HQ and distribution centre. We chose to highlight the company’s dual focus of ‘movement and technology’ – reminding staff of the core brand values whilst simultaneously providing a stimulating and inspiring space for visitors and staff alike.

The state of the art facility included a gym, Japanese garden, VIP lounge, mini football field, 30m running track, table tennis court, games room and five specific sport themed meeting rooms.

We took our inspiration from the numerous innovative aspects of Asic’s footwear and sporting apparel, with an interpretive yet technical looking graphic overlay.

Winner of an international SEGD Global Design Award for best corporate branded environment.


Project Type


10 Interchange Drive, Eastern Creek, NSW, Australia

Related links


  • Courtesy of THERE