The Americana at Brand offers visitors an amazing shopping, dining and entertainment experience, by creating a charming and uniquely polished atmosphere inspired by turn of the century main street americana. Located in the heart of Glendale, California and next door neighbors to the famous and newly renovated Glendale Galleria, The Americana at Brand is an iconic destination for tourists, locals and shopping enthusiasts alike. RSM Design along with Caruso Affiliates worked together to establish an urban wayfinding system creating a new layer of signage and graphics. Drawing inspiration from renowned locations such as Maiden Lane and Larimar Square, RSM Design reimagined Americana’s historic Caruso Avenue with the addition of flexible seating, lighting, and banners. The new layer of way-finding signage has helped to bridge the gap between The Americana at Brand and The Glendale Galleria to create a new destination shopping district in Los Angeles.