T Magi

Architype presentsT Magi
Architype Dialogue presents Marc Jay and Julie Schmidt What was the most difficult issue about working within this building type or the most unexpected challenge that may have influenced......
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While many shops tend to have a clear distinction between storefront and interior, the design of T-magi is intended to allow the shop itself to be perceived as the display window. WE have used the teapot – an object universally associated with tea – as the motif for both the shop, the logo and the PR material. We’ve intentionally designed the shop to have a Lab feel to it, inviting people to pass by, smell the 40 different teas displayed on the scent wall, have a taste, read the WE-designed tea folder or simply browse the exclusive products of Marriage Frères sold in the shop. Tiny backlit holes perforate the shelves and the back wall providing a large 3 dimensional image of a Teapot; a powerful eye-catcher. The image of the Teapot dissolves as you approach and becomes the furnishings of the shop.


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