GE Works

Bruce Mau Design completed the design and implementation of a series of physical interventions at General Electric (GE) headquarters in Fairfield, as well as flagship sites across the US and around the world. General Electric (GE) is a global infrastructure, finance and media company serving customers in more than 100 countries with nearly 300,000 employees, taking on today’s toughest challenges. Recently completed environments include Munich, Cincinnati, Louisville, Waukesha, Wauwatosa and Niskayuna.

BMD and GE have collaborated to bring the GE Works brand platform to life in GE’s corporation, research and manufacturing facilities, celebrating GE’s 130-year legacy of groundbreaking innovations, up to the present: from everyday light bulbs to fuel cell technologies and cleaner, more efficient jet engines. Focusing on high-impacted opportunities, environmental expressions of the brand enhance the existing architecture and function areas.

Our system is both flexible and balanced in scale, budget and content, featuring the four core pillars, 3D crops of the iconic GE monogram, large-scale wall graphics, and digital technologies. Bold, vivid wall-to-wall images of people-at-work frame corridors and galleries immersing visitors and employees into the GE story: building, powering, moving and curing the world, and finding solutions in energy, health and home, transportation and finance.

We enhance GE environments with unique elements. At GE Global Research (Europe) in Munich, Germany, the GE monogram is overlaid on the spiral staircase for a striking focal point at the center of the lobby, a playful, spatial take on the iconic GE identity. At corporate headquarters in Fairfield, Connecticut, large touch screens engage users in a direct experience with GE works digital communications. At GE Aviation in Cincinnati, Ohio, a custom-made cabinet artfully showcases individual engines, highlighted with a backlit display and protected by a glass front. Throughout the sites, 3D text highlights the brand’s leadership ethos: not just imagining, but doing GE works.


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