- FUEL Advertising, a Canadian subsidiary of Chicago-based global agency Draft/FCB, wanted to strongly brand their 20,000-ft2, loft-style space in an early 1900’s warehouse.
- They wanted a creative, engaging, hip message to motivate employees, attract new hires and engage clients, all on a shoestring.
- FUEL’s trademark “The Power of the Possible” was the focus for the aesthetic of “Power, Punch and Pop.”
- o Power in establishing significant presence;
- o Punch in sharp colour accents that energize the space;
- o Pop (art) in the 1970’s retro fabrics and inspirational sayings prominent throughout the agency.
- Each element is developed through integrating architecture with industrial materials (HVAC, piping, flooring, wall partitions) for a design full of energy.
- Striking first impressions in Reception/Boardroom and 13-ft feature plexi screens.
- A successful use of existing elements, responsible materials, multipurpose Lounge/Café, and attractive workstation price point resulted in a project well under budget.
- The client was thrilled.
Project Status: Built
- Inger Bartlett: Bartlett & Associates
- Michelle Gray, Joel Stevenett, Genevieve Bergman, Alexandra Samouk: Bartlett & Associates
- Debbie Lewin: Structure Corp.
- Gregory Rybak: MCM